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Daniel Lawless has twenty years of plumbing experience under his belt. Originally from Houston, he ran his own company in the Bryan/College Station area for a few years before jumping cities and striving to be the best plumber in Austin. He had to establish himself quickly.
What he discovered in Austin stunned him: fast and cheap plumbers abound. Crews run up and down the I-35 corridor, use inexpensive contract labor, and ditch town or close up shop only to re-open again a few months later. Excellent customer service and quality system repair is the cornerstone of everything Daniel’s Plumbing offers. His branding, visuals, and website redesign (copy) had to convey that Daniel’s operation would be a ‘cut above’ what Austin homeowners encountered every day. His team is highly trained and very polished when they interact with clients. There are no tricks and quality work is priority — not volume of work. But — how does all that translate to a customer who finds a website? That was why he approached Fidelis.
Fidelis needed to distance Daniel from the saggy-pants, foul smelling work crews that often knock on doors. We had to prioritize his friendly, honest persona and commitment to excellence in work, materials, and communication. So – the website: photos, text, and design would work in concert to let the customer know that Daniel is a different breed of plumber.
We emphasized “tough on plumbing, easy on homes” and “drain experts” to showcase his work quality. The engaging photos make the viewer see a plumber from a new perspective — to really “see” and gain an appreciation for a guy who thinks hard about his business. Daniel spent extra time with our writer developing pages to really educate his client base about drain flow, water heating systems, hard water deposits and similar topics. He is confident that the more you know about what he does, the more easily you’ll be able to trust that your house is in capable hands. Lastly — we put our SEO/AdWords guru – Jason on the project to boost his visibility. All signs are pointing toward a few measurable results we agreed we would want to see.
In less than one year, Daniel went from a single-man / lone-wolf plumber to running a team of 8 employees. He even opened another branch in Houston. We are proud of Daniel and proud to be associated with his success.
“JASON AT FIDELIS HAS BEEN A GAME CHANGER FOR MY BUSINESS. WITHIN SIX MONTHS, HE INCREASED MY MONTHLY CLIENTS BY 100%.” – Daniel Lawlis, Daniels Plumbing