we always say “YES” to a promo video in Colorado
read the full case study
Gracelaced is Ruth Simons, a uniquely gifted watercolor and oil paint artist who inspires faith through her craftsmanship. She, her husband, and their six sons live in what can only be described as an American Shangri La called Hesperus, Colorado. Her studio serves her well as a respite and creative outpost. She is launching a book in 2017 and needed a beautiful video. Her publisher recommended a video as a launch tool to accompany the book release. It took almost 40 seconds for our video team to agree to the trip to the mountains and complete their festive high five celebration ritual.
The video had to highlight a book. Books, even this beautiful book — and it is truly gorgeous, by the way — don’t make the most engaging video content. That’s why we buy books. We don’t watch movies about pages and bindings. So – how do we capture Ruth’s heartbeat and spirit, the art and message of the book in a way that makes a viewer want to watch?
We wanted to showcase Ruth, her family, the property, and the beauty that creates the context for her artistry. It must feel “behind the scenes” and intimate. The book is spawned in this creative space; she taps into the spiritual and geographic beauty of the God she serves and the glory of His Colorado. We had to nail that as well as promote a book.
Concept / Process:
Colorado looks good on film. No surprise there. Her family looks good on film. Her art and the book are stunning. Our job was to capture it all, bring it back to the shop, chop, stitch, and edit the heck out of it. Ultimately, it needs to drive sales. We’re proud of Abigail, our film editor and the entire team that produced it.
We want to live in Colorado. Ruth is pleased. The book is selling. Will keep you updated on new developments.