Day 22: You Are Not A Brand

Day 22 of 30. I want to say this as nicely as possible- You are not a brand.

You might have a public-facing persona – maybe you’re an author, maybe you have a YouTube or a LinkedIn presence, whatever it may be. But you are not the brand. So whenever somebody says that, it feels kind of gross. It’s kind of weird. People think of themselves as the brand, and they shouldn’t because the truth is that you are actually way more than whatever people think about you, and a brand is just what people think and feel as they approach something. 

I wanted to kind of clear that up. If you are out there on social media and you’re having a hard time with this, it can kind of make you feel like you’re walking a little bit of a tightrope. We get it. But there are good, healthy ways that you can separate the marketing, and the promotion, and the audience building and the content from the idea of “I am my brand.” Be out there- be your genuine self. But also understand that there should be and can be some really healthy separation between all of these different activities. The pressure is off!