Fidelis began working closely with Casa Do Brasil 18 months ago. As a full-service creative agency, we were delighted to be part of their formation. So today, we’ve decided to take a few minutes to describe this journey and explain why we’ve enjoyed working alongside Jarbas Gottardo’s talented team. Working with high character clients who possess a clear eye for excellence has been thrilling. Their commitment to exceptional cuisine and professional service match their warmth and enthusiasm for relaxed, joyful festivity. These clients like to have fun! Our shop will never forget their VIP opening night where they invited the community to enjoy their Casa Do Brasil experience.
We spent those early days getting to know their personalities, catching their vision for the most excellent Brazilian churrascaria (grilled meats served by gauchos) in Texas, and strategizing the best way to present their brand to the public — a hungry audience. Many people around the state are suddenly waking to the explosive expansion in Central Texas. South College Station is experiencing outrageous growth, and retail/restaurants are thriving, diversifying, and multiplying. We knew that Casa Do Brasil had to catch the consumer’s eye. They needed a carefully crafted message to reach their market. Once they looked great, sounded great, they would need to go fast and get loud in College Station.
Fidelis rolled out our full-service process: defining their brand messaging, voice, visual assets. Those critical building blocks helped inform the media production and website aesthetic. Casa is approachable fine dining. They present a warm sophistication and treat others like their honored guests. Our print and web design, video and photo media had to emphasize this for their market. The holistic approach is the right way, and that’s why we handle projects ‘in-house’ — no seams, no mixed messaging, nothing off-brand.
Fidelis then transitioned them to our digital marketing division: High-Octane Marketing. The last 60 days have been a flurry of activity. Our media team has been shooting, editing, producing, hosting, and promoting digital ads on Youtube, Facebook, Instagram, traditional TV commercials as fast as possible to build the momentum Casa needs and deserves. Big media production is time-consuming, but it is strategic — the market is hungry for great Picanha served from skewers and for great media!
Click HERE to read the case study!