Day 21 of 30. Let’s talk about brand voice.
Brands act like humans. They sound, they look, they do things that humans do. All day every day we see Frankenstein brands- they move around, they’re clunky. They do stuff, yeah, but they don’t really have a soul. They mumble their way through work and through life and nobody really loves them. It’s sad, but there’s hope! Brand personas need to be crafted, and they can be empowered with words. They can be dressed up, they can be guided into being what they are meant to be. So as you’re looking at your own business, think about Cary Grant- not Frankenstein’s monster.