Lee Petrotech is an international well-completions (upstream) oil company.
They approached us in the latter part of 2018 and we began developing a visual brand identity, website, and media that would service their launch into new markets. We haven’t done anything in the oil and gas industry, so this was a big new adventure for our team. It’s been fantastic!
Sylvester, Ufuoma, and Rosemary comprise the leadership team of this newly formed well-completion company from Nigeria, now headquartered in Houston’s Millenium Tower off the Beltway. Before we describe the scope of our work, you should know that Lee Petrotech’s leadership team is among the most principled group of professionals we’ve encountered. Sylvester’s booming voice and raised finger let the room know the clear expectations of everyone in the room. Ufuoma’s attention to detail and Rosemary’s unique (trusted) perspective have been a huge asset to the branding process. This team inspires everyone involved in the process and elevates expectations across the board. We’ve been honored to sit around this table of accomplished veterans transforming their competitive marketplace.
When we spent the brand discovery day workshopping their core identity, message to their market, and brand delivery system. We were in awe of their decades of experience and conviction about what their company would and would not stand for. They truly are a team of experienced pros who are forming a company to change how the hydro-fracking game is played across the globe. They do speak with a reformer’s voice and they look out for the interest of their customer base. They hold a strong commitment to their employees and only say what they mean. We appreciated their candor and authenticity. Their word is as good as gold and we believe that is reflected in their designed assets. Lee Petrotech’s team reinforced the old tried and true rules of how to do business with integrity.