For families who drink Gatorade.
read the full case study
– Brand Identity
– Graphic Design
– Website Design
Ty Warren is visionary with a heart. He saw the need for a multi-use facility outside of College Station that would a) build a sports-minded community b) develop young athletes and c) offer a fun sports training to athletes of all ages (families). He loves to see people grow in their vision for their own lives.
Because his facility is multi-use, there was always a danger that the multiplicity of site offerings would confuse the audience. He needed help clearly articulating what the facility does, what services were offered, and why the Field House packages are so valuable.
We thought it would be best to communicate that X-Factor Prep is a subsidiary of the Field House brand – more on that below.
We split the FACILITIES and the PERSONAL TRAINING and the X-FACTOR PREP into distinct categories. The FACILITIES are for PLAY (batting cages, indoor baseball diamond, lounge with food/juice bar) – the silver package. The workout room is for personal training with dedicated coaches i.e, TRAIN – the gold package. The real value is a combination package of all the facilities (play and train) – the platinum package.
Finally, X-Factor Prep is elite sports training for middle and high school athletes. By keeping these silver, gold, and platinum packages distinct, we believe that their potential clients will naturally see which membership makes the most sense for their needs and gravitate to the all-inclusive platinum package.
Concept / Process:
Fidelis helped concept their core values and help cast vision for the community that can be built around a “family focussed” sports fitness facility. There aren’t many fitness facilities attempting to capture this market and the community is rapidly building family-centric housing in their direction. They are poised to offer something truly unique to a client base that will grow year by year. Branding/ website/ media production hall help tell the story of Field House. These are wonderful big-hearted people who love to see others reach their full potential; we think this is going to be a powerful brand that might even reach out beyond Texas in time.
We are in the early stages of their marketing. We will update as we have more to show. Stay tuned.