A big conference with big names needed a big concept.
It was big fun from the very start.
It was big fun from the very start.
Don Yeager, big time sports writer, author, and public speaker partnered up with his friend Ed Molitor. Ed is a business counselor and personal coach with a growing reach. He launched UNLEASHING GREATNESS as a one-day business conference – hosted at Texas A&M University in 2019. He needed a way to grab his audience’s attention and help them process through all the content. Much of his teaching incorporates sports philosophy and to business practices, so we landed on a sport-centric cereal box. Don and Ed were signing, and they were taken home as souvenirs. We also created a “playbook” with a conference schedule and session note sections as well as name-tag lanyards and signage for the event. We all had a great day at the conference and filled our playbooks full of great notes and practical guidance.
