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UrbexSolutions is an analytics company that pairs city planning and tax revenue. Think choropleth maps, GIS layered information, tax spreadsheets and database management. They help communities, school districts, and developers determine the best ROI for their municipal spending.
UrbexSolutions is a start-up. They have a trusted process and a unique way of pushing analytics to determine best outcomes. They simply aren’t a known player in municipal /government circles. Yet.
We helped name the company. We developed the graphics/logo and messaging. We are building these elements into deliverables (print materials, presentation decks, and website). The message would always be about empowering decision makers with great data and achievable outcomes.
Concept / Process:
The branding must feel innovative and forward thinking —Urbex uses data to inform the future. We purposed to launch that message/company into their public presentations and the arena of ideas.
This company is still launching, but we feel great about the direction.