FIDELIS

90 Day Rocks

Future Date: June 30, 2022
Revenue - $210k
Profit - <$10k>
Measurables - $310k in work sold

Company Rocks

JT - Develop and implement a specific ad strategy for Fidelis brand awareness.
JT - Create scalable Marketing department processes that can handle double the workload.
Chris - Create a sales system to ensure 50% conversion from branding workshop to marketing workshop.
Mark - perform a delegate & elevate exercise to identify a plan for 5 major delegations.


Individual Rocks

Josh Taylor

- Develop and implement a specific ad strategy for Fidelis brand awareness.
- Create scalable Marketing department processes that can handle double the workload.
- Organize the admin department by setting up healthy department rhythms. 

Mark

- Perform a delegate & elevate exercise to identify a plan for 5 major delegations.
- BTHOTailgate with 2K budget
- Develop a plan to fully utilize the extra SQFT
- 2 Fidelopments
- Develop a better naming service/process

Samantha

- Write out standard operating procedures for UX department.
- Create system for tracking marketing contracts up for renewal one quarter in advance.

T.K.

- 1 Monthly Lunch/Coffee with every team member.
- Host bi-weekly Finance Book Club

Josh Gamble

- Implement V4 of the Fidelis website
- Establish healthy rhythms b/t Austin + College Station

Chris

- Create a sales system to ensure 50% conversion from branding workshop to marketing workshop.
- Build referral system that leads to $240k worth of revenue in Q2