As one of the premier restaurateurs in Texas, Chef Tai (pronounced TAY) is a man in constant motion. He’s opening new concepts (five diverse restaurants in central Texas and counting), pushing into new culinary terrain, and serving plates to the community he loves. Tai is authentically excited, always positive, and has built a solid reputation for culinary excellence. So …of course, we were both thrilled and humbled to work with his thriving brands when he approached us in 2018!
Chef Tai and his wife Christina partnered with Page Thornton to open a new American kitchen concept in South College Station. The restaurant will serve families on the first floor and cater to a livelier bar crowd upstairs. The dishes are a carefully curated collection of outstanding recipes from across the US. Chef Tai selected his favorite expressions of familiar American dishes from coast to coast. For instance, his patrons can expect his version of mac and cheese to upend our expectations of that dish entirely — it isn’t just mac and cheese. No —that would be boring. It’s Chef Tai’s favorite iteration of the meal, something he might have discovered in Boston for example. The fish tacos he found in San Diego found their way to his new menu. The concept is deeply personal to Tai and underpins his commitment to bring unique cuisine to the Brazos Valley. Chef Tai is an explorer by nature, and our community reaps the rewards of his delicious discoveries.
The new restaurant is called Urban Table and is slated to open early in 2019. Expect to find a kid-friendly family table experience as you’re seated. Chef Tai is specifically catering to young, busy families; his team even thought to include a little back patio as a kid’s escape when the ‘wiggles overcome them.’ That sort of thoughtful attention to customer-centric services will delight the expanding neighborhoods of College Station. If you’re near Barron Road, stop in and see what they’re cooking up.
** April Update: UrbanTable is NOW OPEN! Visit this link to their WEBSITE.
Full Case Study to Follow