Why Motion Graphics Move People

Why Motion Graphics Move People

In Motion Graphicsby Mark Douglass

Part One (of Three)

Our clients rarely request motion graphics specifically. We have to suggest it – 'hey, you know – if we're building this great logo for you – why not put it in motion?!' At that point, people's eyebrows raise, and they say – 'Uhm, ok sure.' They like the sound of it, but most people have a difficult time conceptualizing how much more POP-WOW happens when movement is introduced. Motion graphics are especially helpful when applied to messaging-problems.

Why do motion graphics deliver so much bang? Easy. Our eyes like to see things move.

Simple, right? We are hard-wired to notice anything that breaks a pattern. Biologists insist it originates in our ancestral hunting impulses – Hey, Frank, notice that gazelle moving there in the grass? Joe, do you also see that predator moving toward us across the plain – think we should aim at that?

Motion is useful. Check out these examples

Designers know this, and marketers exploit our interest in motion. Banner ads perform much better when they include movement. It feels more playful and engaging. That's why people often exclaim, 'Oh wow. That is so fun.'

Now that we sorted all that – here are a sample set of ten motion graphics our MOTION GRAPHICS MARINE (Justin) made this last month.

This would be a great motion graphic targeting aliens in the market for an ideal 2nd home with plenty of oxygen and humans they could care for as pets.
This would be a great motion graphic for TrapperKeepers and Swatch watches. We were young, once.
perfect for a sing-a-long
If Thomas Edison had conceived a motion graphic – it might have looked like this.

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Day 4: UI animation.

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Perfect for the Top Moments from the 2020 Bass Tournament benefiting The Conway Twitty Preservation Society – a social media video.

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Day 5 – Colorful particles.

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A great motion graphic explaining the origin moment of teenage love connection across the Prom dance floor.

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Day 6 – Camera tracking and Element 3d.

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I'd sure like to buy more pergolas and patio seating from that 30 company I've heard so much about. Dang.
This would be perfect for an explain-er video describing the various uses of fossil fuels, OR maybe performance tires?

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Day 7: A little vector desert.

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The importance of hydration or maybe an emerging Mezcal brand – sunblock?

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