Oh, ok. I see.
You rolled into this website with a few questions:
What's the big deal with these guys?
What do they do that's so great, anyway?
Some nerve they have claiming they're a 'Creative Agency.'
What's that even mean - a Creative Agency?
You want answers, dammit! And fast.
Alright. Alright. We'll talk.
Geez.
Yes, it's awkward at cocktail parties. Or when talking to relatives at the family reunion at the lake. It sounds made-up, this term–Creative Agency.
Simply put: we're a group of creative people that creates messaging for companies in need of our best brainpower. We trade in ideas. We write words that move people. We paint walls, doors, signs, faces, watermelons. We develop advertising campaigns for busses and billboards. We place print ads in magazines, buy radio spots, and geo-fence digital ads. We host a podcast. We shoot commercials for restaurants or brands who need hype videos. We build the hell out of websites and logos and social media icons. We design beer cans and coffee bags and t-shirts and blimps. We make motion graphics and art installations out of little bitty tiles or paint a gigantic gorilla bright pink and put him in a Hawaiian shirt so kids can take a photo with him. Peaches. The gorilla's name was Peaches.
So why don't you just call yourselves a Design Agency?
Not creative enough for you?
You think you're too 'special' to say you're an Advertising firm?
No. No. None of that.
Deep down, we don't want to hedge ourselves into one kind of work. Truthfully, the brands we help get down the road need all kinds of thinking, messaging, design, media, and marketing. As a Creative Agency, we can help any brand perform better in just about any way. That's how we like it - wide open. We love dreaming with clients about what is possible and the look of surprise when we roll out a high-concept solution. That's the fun stuff. That's the point of all market-facing communication: it's the pop-wow every brand needs to generate interest and gain an edge.
That's how we hire, by the way
- we hire people who can think through problems, crank their internal engine, and drop a project into a low gear to gain speed. As a Creative Agency, we place quite a bit of pressure on ourselves to crack messaging problems in multiple ways - generate many more ideas than we can execute, and then build a collaborative consensus (among our entire team AND the client) that the project direction is solid — that it has the best chance of winning. An excellent brainstorming session is going to involve some beer. (link), but it's going to be the caffeine that gets us all to the deadline.
Deadlines? You space-cadets operate under real deadlines?
Uh. Yes.
Hold on to your hat — our team LOVES deadlines. How often do you hear that from anyone, ever? We handle our deadlines because everyone on our team gets input on the front side of every project. We all answer the question - how long do you estimate this will take you? That's how we build a contract for a client. We do what we say and turn our creative powerhouse team loose to fight their own battles.
Do you see how this is a tortured conversation around the family reunion potato salad? All because of this term, Creative Agency. Most of the time, we shrug and say, 'we play with computers to help people build their companies.' It usually goes better that way.
But we gave you your answers, man. This is us. You might like hiring a Creative Agency, and you might appreciate an outside team cracking open your messaging problems with the sledgehammer of creativity.
But — you might not?
Uncle Robert from Tupelo didn't much care for our longer answer, or my cousin's green bean casserole. Too bad, I guess. We aren't for everyone.
