Below, you will find our operating principles— our guiding light through the darkness. This is how we run our shop. You're welcome to pop in at any time and see if we are being true to these values. We won't shut up about these beliefs because they are the key to good work and future success. They feel old and vintage, but they are time-tested. We learned them from old men and women, and we will pass them down the line.
Start to Finish We start all shop meetings with gratitude - thankful declarations for our lives and for our work. Even when the work is slow or not exciting, we get to be around the people we love, doing what we love, and not digging ditches in the hot Texas sun (the owners started out on farm tractors).
Our team is committed - we move across the ice, through the white darkness - knowing that we are tougher than anything we will face. We said we would do it, so we will. We keep fighting to be faithful.
We jump in and figure it out. Interns build desks and then lead divisions. Owners take out the trash and hang drywall. We do what it takes to push into new territory. We commit to projects knowing that our team is capable of making it happen. Our brand icon drop is fuel, blood, sweat, tears, and sacred oil — gusto juice!
"We get to do this." We know not all work is as fun as ours. In our creative/inspiration driven field, we have to keep a healthy mix of broccoli and mangos. Fun and creativity go hand-in-hand. Candy, beer, and good tunes are also fun, so we stay well-stocked.
Thankful Start to Finish
We start all shop meetings with gratitude - thankful declarations for our lives and for our work. Even when the work is slow or not exciting, we get to be around the people we love, doing what we love, and not digging ditches in the hot Texas sun (the owners started out on farm tractors).
We aren't rockstars, or primadonnas. We are craftsmen who solve real problems because we want our clients to get down the road and succeed. It's about our clients, never about us. If we take care of brands, the work will take care of us. The best idea wins. All projects begin in collaboration. Egos aren't welcome.
We met Josh as a summer intern. He has since become one of our lead designers. Josh wears many hats, but mostly just ballcaps: he contributes graphic design, re-branding efforts, and designs aesthetic parameters for most of our websites. He also built our shop desks. He seriously bumps the shop's music playlist power, and concepts posters better than anyone in town. Though he doesn't have a Twitter account, he is known to give a verbal "retweet."
Josh Taylor joined Fidelis at the tail end of 2019, just before things got strange in 2020. Josh is a rock 'n roll mastermind, credentialed graphic designer, and an epic husband/father with a great beard. Raised in Houston, Texas - Josh was born for the stage. He leads people, projects, and the charge up any hill for the right cause. He seems too smiley and too laid back to be a man on a focused mission, but you will find that Josh means business and helps us keep the jobs moving to completion. We are honored he joined our team!
Justin is our motion artist. He pilots a computer the size of a fridge. Justin takes our design team's work and animates it. He brings static images to life. We are thankful for his hard work and sarcasm. We also appreciate his crippling assessments of any product he dislikes. Justin is married with two elementary children who like filthy rap music. He also loves pit bulls. Justin wonders if he can get the film the Fifth Element included in Texas state teaching standards as mandatory viewing for all graduating seniors.
If you work with our shop, you probably talk to Samantha a lot. She keeps projects organized and moving. She grew up in the Pacific Northwest, and is always looking for some ‘real’ mountains to hike in Texas. Her favorite things are any animal and bread- except of course rye bread and snakes because she has standards
Years ago, we started our company out of a garage, so we know building a meaningful brand is challenging. The team would roll a push mower out the side door, turn the lights on and work late into the evening. At night, we would push the mower back in, crack a beer, and lock the door. The shop smelled like gasoline and ideas.
That's how we started, and that's how we run the shop today. Our entire team started in that garage. That's why we offer brands a comprehensive evaluation, propose a strategy, and help you get down the road. If you think you might like working with us and want us to help you build something special, we would be honored to help. Either way, you will be more informed about your road ahead — we can all feel good about that.