Fidelis Creative Agency has developed a deep respect for these women who taught us a thing or two about “going big” with their fashion branding.
The Coterie Boutique is the vision of enterprising friends (Jackie and Jenny). These women know fashion and how to design an exciting, welcoming environment. They know that women shop to be noticed by other women, to have fun with friends, and to lift their own spirits. They get it. Their bold color pallet and discerning taste in the latest clothing, accessories, and interior designs position them to own a bigger piece of the local retail market.
We helped them from concept, through branding, messaging, client profiles, media builds, and then developed their WEBSITE for them. We shifted into marketing/social media consulting and ad strategy for the shop. Coterie just launched this February, but they’re already off to the races. The soft opening was epic: beautiful merchandize, full of orchestral music, and delicious treats.
So, when we say Fidelis learned about “going big” — we mean we were inspired by their “let’s just go for it” mentality. They believed in one another and their vision of what their shop could be. We were honored to partner with them; we want to adopt their ambition and drive. Their bold optimism seems to rub off on those who surround them, so we feel fortunate be standing next to them through this first year. It always feels better to join with others as you strike out into unknown terrain.
Good job, ladies, and we wish you the best! IF you’d like to read more about how we helped them build branding, then click HERE.